AI visibility for Insurance & Brokers
Get cited when people ask AI which cover to buy
People ask AI 'what insurance do I need for [situation]?' and 'is [provider] worth it?'. Brokers and insurers get cited when their content answers coverage questions clearly and their entity data is unambiguous. Citedly tracks the coverage-decision prompts in your lines of business.
The prompts your customers actually ask
These are the question patterns that drive AI recommendations in insurance & brokers. Track them and you'll see exactly when you're in the answer — and when you're not.
- What [insurance type] do I need for [situation]?
- Is [provider] a good [insurance type] company?
- How much does [insurance type] cost in [country]?
- [provider A] vs [provider B] for [need]
How Citedly works for Insurance & Brokers
- 1Audit. The free deterministic audit checks the factors engines rely on in insurance & brokers — llms.txt, schema.org, entity consistency, crawlability and content structure. No AI cost.
- 2Track. Paid plans run your insurance & brokers prompt set across ChatGPT, Perplexity, Gemini and Claude daily, recording mention, citation, position and sentiment per answer.
- 3Win. Watch share of voice against the competitors you name, get alerted when your position drops, and prove the lift with reports.
Insurance & Brokers FAQ
Do AI engines recommend insurance providers?
Yes, with caution. Engines favour sources with clear licensing, entity data, and balanced coverage content. Citedly's audit checks the deterministic trust factors.
Can we track multiple lines of business?
Yes — each line (motor, life, commercial) can be a separate brand with its own prompts and competitors on the Agency plan.
How fast do content changes affect AI answers?
Days to weeks depending on the engine. Daily tracking on Pro catches the moment your coverage gets cited — or replaced.
See where your insurance & brokers brand stands
Run the free audit on your domain, or generate a spec-compliant llms.txt in 30 seconds.