Blog
Practical guides on AI visibility, GEO and getting cited by the engines your customers use.
2 February 2026
Share of Voice in AI: How to Measure What Competitors Can't Hide
Share of voice SOV has always been a marketing metric: what share of the conversation about your category do you own? In the paidmedia era it meant ad spend. In the search era it meant how often you a…
20 January 2026
llms.txt in 2026: The Practical Guide for Marketers
If you've heard "add an llms.txt" from three different consultants and still don't know what the file should contain, this is the guide. What llms.txt is llms.txthttps://llmstxt.org is a proposed stan…
12 January 2026
What Is AI Visibility? The New Metric That Replaced Rankings
For two decades, marketing ran on one number: where you ranked on Google. That number is not dead — but it is no longer the whole story. A growing share of highintent questions now starts in ChatGPT,…